THE MARKET OF OPPORTUNITIES

Mercafir is a reality that has a strong internal “identity”, but that struggles to impose itself in the external environment. For this reason, our “vision” is to push the borders of this place outside the its walks, to create interest from the Florentine and to make them attend the counters of this market”

Giacomo Lucibello

WHAT IS IT?

The Market of opportunities is one of the tools used to connect the city with the multi-purpose food centre (CAP); it is an opportunity to offer to those who want fruit and vegetables at convenient prices and with the control of our experts.
The market of opportunities was created in 2006 with the idea to sell to private consumers at discounted rates, the fruit and vegetables that the wholesalers did not manage to sell in the morning to their usual clients.
The motto is “eating healthy and saving”! Quality and quantity and convenient prices! You buy in large packages, boxes of fruit or vegetables.

WHEN AND HOW TO ENTER

You can enter the market of opportunities twice per week, Tuesday and Friday from 12.30hrs until 19.00hrs, and it is necessary to buy a badge for€15,00 per year.
In case of festivities on Tuesdays and Fridays, the market of opportunities will be anticipated of one day.
The badge is free of charge for those who show the certification of the personal economic status (ISEE) lower than 6.000 euro per year and for all Non-Profit Organisations and Associations.
Every day approx. 600 people (4.900 per month) visit the market of opportunities.
And each day 4740 packages are sold.
4.835 active badges on 31.05.2019

THE NUMBERS OF THE MARKET OF OPPORTUNITIES

Receipts per day

Packages sold per day

Receipts per month

Packages sold per month