QUALITY & SECURITY BRAND
The MIPAAF (Ministry for the Agricultural, food and forestry policies), UNIONCAMERE (National Union of the Chamber of Commerce) and Italmercati – Rete di Imprese, in collaboration with Fedagromercati – Confcommercio, have created a NATIONAL SYSTEM FOR THE QUALIFICATION OF THE WHOLESALE FRUIT AND VEGETABLE MARKETS AND OF THE SALES PROFESSIONAL, characterised by the brand “Quality&security”.
- QUALITY AND SECURITY OF THE PRODUCTS AND OF THE SALES PROCESS
- TRANSPARENCY AND LEGALITY IN THE DISTRIBUTION SYSTEM
- EXTRA SERVICES PERSONALISED ACCORDING TO SPECIFIC CLIENTS NEEDS (i.e. packaging, production, etc
MEAT QUALITY BRAND
From a project created to increase the security standards and the quality of the meat for sale in the Multi-Purpose Food Centre, Mercafir, Meat Centre and Butchers Association of Florence and Province have released a Quality Brand, a brand that guarantees the security and quality of the meat… Today the butcher’s store participating to this initiative are 35 in total and are recognisable by the brand.
In order to have the right to use the quality brand, which will be indicated on the goods, all products need to pass the tests according to the Conduct Code approved by the promoters of the initiative, with the analysis of the fridge cells, of the separation labs, of the water and of the leftovers.
The stamp represents a symbol of care towards the food safety, the health protection and the great florentine tradition in this sector, just think about Ponte Vecchio, which used to be the place of the “beccai”, meaning the butchers. The blue stamp has become a tool with which to learn about the products, about the importance of nutrition in our daily routine, and to stimulate the food educational activities in the schools, to organise seminars and conferences with producers and farmers in order to promote all those sales relations that support local productions, to organise demonstrational events and group tastings of the products characterised by the quality brand, just like the Handicraft tradefair has done throughout the years.